Marketing is the heartbeat of real estate, a bridge between properties and potential buyers. With the right strategy, any property can become a highly desirable and sought- after home.
We provide this service to our clients so that the maximum number of potential buyers can envision themselves living in the home we are listing.
It is a powerful marketing tool that has a tangible impact on a home's overall presentation and perceived value.
If we know one thing it's that professional photography is incredibly important. That's why we always work with professional real estate photographers to highlight all of the wonderful features of our client's homes.
Professional photos will get your listings sold faster and for a better price, every time.
We market your listings with videos and slideshows made to impress.
Video is an excellent way to get more leads and sell more properties. From engaging listing videos to in-depth virtual tours, we offer it all!
*For < Bespoke Program»lisītās
Floor plans help buyers see how the physical space of a property could work for them. The size, layout and flow of each room are all factors that buyers take into consideration especially when searching for a family home. Buyers won't spend their precious time looking at properties that don't meet their needs.
We market your listings with videos and slideshows made to impress.
Virtual tours allow potential buyers to walk through a property via a series of photos. 360-degree videos or 3D models for an interactive and detailed idea of what a property is like in person. Buyers enjoy this additional tool to help them assess if the property is right for them.
*For Bespoke Programlising
We create interactive virtual brochures for our listings to place ourselves and our clients above the competition.
These brochures highlight our listings in a unique way. They contain information, pictures, video, virtual tours, maps and much more.
As soon as our marketing assets are ready, we upload the property on Centris (MLS). Once this is done, the listing then appears on our website as well as those of our affiliates:
centris.ca, profusion.global, realtor.ca, leadingre.com, juwal.com (China), wsj.com, mayfairinternationalrealty.com, forbesglobalproperties.com, luxuryrealestate.com
Tailored and targeted paid lead generation ad campaigns on Facebook and Instagram.
_Geographics
_Interests
_Special Ad Audience
Google ads drive traffic to our listings increaing the exposure of our properties as well as of our team.
We have worked hard to build an active and engaged audience on Facebook, Twitter, Google, LinkedIn and Instagram. Your property will be featured on all platforms.
Today's real estate buyers and sellers live their lives through digital technology. Social media marketing for real estate offers a powerful. way to reach high intent customers in a way that print advertising can't always achieve.
Monthly organic impressions on CM Group's social media platforms.
Active subscribers on CM Group's social media platforms
Average monthly engagement rate on CM Group's social media.
It's true that the digital landscape has changed the role of print media in real estate marketing, but print media is far from dead. In fact, when it comes to our real estate marketing plan, we invest in high-quality print media.
Distributed every week or two weeks to 1500 brokers and +6000 clients (past/present/potential). The newsletter is a great way to promote our listings and stay top of mind with our people.
Subscribers and our list is continuously growing
Traffic on our Website following a newsletter
For unique properties, a press release announcing a listing can lead to impressive editorial results. When done well, they are very effective.
We have had great success getting media attention from La Presse, the Gazette and The Globe & Mail. Editorial press has literally helped bring us leads and sell our listings.
The real estate prospecting letter sent by direct mail to neighbouring streets is a great way to generate buyer leads for your home..
Neighbours often know of friends looking to buy in the area.
Our team of brokers will get to work to promote your listing to our own database of clients. With 137 years of combined real estate experience, we may have the perfect buyer!
Additionally, we will be promoting your listing to our wide network of Montreal area brokers whom we are proud to call colleagues and friends.
Our marketing reports and analytics provide valuable call-to-action insights focussed on where your listing is getting the most traffic and by whom. We leverage this information. to help make strategic decisions for your listing. We focus on providing you with the information you need.
We will send you weekly analytics from both centris.com as well as the number of people who have visited your property through the virtual visit of your listing.
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